Hear How Sonny Vaccaro Got Michael Jordan to Nike

Picking up where they left off in part 1, part 2 of Sonny Vaccaro’s ESPN 30 for 30 “Sole Man” documentary delves even deeper into the story of how Vaccaro got Michael Jordan to sign with Nike. Arguably one of the most important figures in the sneaker world, Sonny’s rise to elite marketing status took Nike to higher heights while also reshaping the landscape for endorsement/sponsorship dealings. Check out part 2 after the jump, and be sure to drop us a line in the comments section below.

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