We all want to know what the process is when it comes to sneaker collaborations and who’s better to learn from The Whitaker Group which has A Ma Maniere, Social Status, APB, and Prosper under its umbrella. TWG teamed up with ASICS on two colorways of the GEL-LYTE V that were designed and inspired by the young students from Charlotte Lab School, a progressive public school in Charlotte, NC.
The collaborative sneaker was a part of a student-lead education program with the help with The Whitaker Group and ASICS where students at Charlotte Lab School got to learn and collaborate with team leads in Design, Marketing, Brand, Merchandising, Sales, and Creative from both TWG and ASICS.
Dropping in two colorways that are both limited to 1,500 pairs, they take inspiration from the students’ love for summer and the energy of summer break. The Yellow colorway takes inspiration from the sunrise and sunset as in the long summer days with the Grey colorway evoking colors of the playground growing up. Each pair come with an individually numbered tag seen on the lateral heel with custom insoles and box that were designed by the students.
The Charlotte Lab School x ASICS GEL-LYTE V “Eternal Summer” is set to drop on December 17th via in-store and online at Social Status for $140 with each colorway being individually numbered and limited to 1,500 pairs. Check out the photos below and for all the latest drop dates, head over to our Sneaker Release Dates page.
Charlotte Lab School x ASICS GEL-LYTE V “Eternal Summer”
Release Date:December 17, 2022
Price:$140
