BREAKING: Rihanna Has Signed with PUMA

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Following reports last month from the NY Daily News, Rihanna has officially signed with PUMA.

Rihanna will serve as both a creative director for the women’s line and a brand ambassador for the company. Collaborations on classic silos are expected to come, as are new products to add to the company’s portfolio.

Yesterday, Rihanna arrived at the PUMA headquarters in Germany for her first creative day with the design team and just moments ago took to Instagram to confirm the rumors.

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Una foto publicada por badgalriri (@badgalriri) el

Keep it locked to Nice Kicks as we wait and see what they cook up.

Lead image via Blesk

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