Originally opened in Los Angeles as a retail sneaker store in 2002, UNDFTD has become arguably the most recognized name in sneaker culture. Now with 6 locations (2 in Japan), founders James Bond and Eddie Cruz have turned the five strikes brand in to an international success by releasing collaborations and self-branded goods that are respected the world over.
The Undefeated name has graced a seemingly endless number of products during special projects, from bright kicks to subdued dress chukkas. Not only can these projects be purchased at UNDFTD stores, but can be found in the world’s market well-respected sneaker shops, including Nice Kicks. Released seasonly, goods range from tees to varsity jackets, fitteds to socks and so on.
While the brand was successful from the word go, 2005’s UNDFTD x Air Jordan IV release cemented the brand’s significance. As the only collaborator to ever work on an Air Jordan silhouette, UNDFTD created a sneaker that fetches upwards of $5000 on eBay these days. Not many brands have that kind of influence.
Current stock at Nice Kicks includes a number of tees and hats, as well as some hoodies for when the weather turns chilly. On October 1, we’ll release the colleborative?New Balance 574 Sonic. It won’t resell for $5000, but it will go quick. Give Nice Kicks a shout if you’re looking to stay Undefeated.
Nice Kicks
2815 Guadalupe
Austin, TX 78705
512.320.8100
[MAP]
