African-Americans have oftentimes been overlooked, especially during the period that pre-date the NBA. To celebrate these Black figures, PUMA’s multi-year partnership with The Black Fives Foundation aims to empower the NBA in reaching a wider audience, in addition to helping the organization develop its related initiatives. The partnership will additionally raise awareness about this vital history and its pioneering players, teams, and contributors through initiatives that make a difference.
The capsule comprises popular PUMA silhouettes along with apparel items such as “Make History Now” branded pullover hoodies and sweatpants. Additionally, a multi-use online museum to display archives of the NBA’s historical artifacts and content from the Black Fives Era will launch later this year.
“I’m proud and honored to partner with PUMA toward making a meaningful, long-lasting difference,” said Claude Johnson, Founder and Executive Director of the Black Fives Foundation in an official press release. The common mission is to highlight those “who helped pave the way for today’s game.”
The Black Fives Foundation x PUMA Black History Month capsule will release over the course of February. Keep it locked here for more details.
Black Fives Foundation x PUMA Black History Month Collection
Release Date: February 2021