Quietly, Reebok has been on an incredible collaborative run in 2016. With the likes of Kendrick Lamar, upcoming releases with Future and of course their dealings with the 20th anniversary of the Question Mid, the brand is placing thought and creativity into their partnerships and they aren’t going unnoticed.
The latest ups the ante even greater; the atoms x Reebok Phase 1 Pro “Pixelated” release. Atmos, based in Tokyo, draws inspiration from Akihabara Electric Town, a district in the city well known for its plethora of shops selling video games, manga, anime and electronics.
Cleverly incorporating a wide assortment of shades pixelated across the elder tennis silhouette, look for this thoughtful collaboration on August 6 at atmos and select Reebok Classic retailers globally.
