Under Armour Introduces First Footwear Customization Platform UA ICON

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Under Armour today announces their first foray into the world of customizable footwear, UA ICON. A platform designed to allow fans to express their individuality and creativity through sneakers, the inaugural rollout features a multitude of silhouettes — most notably the Curry One.

UA ICON expresses its uniqueness by allowing consumers to choose their own colors yet equally allowing access to varying prints and patterns. Moreover, fans can even upload their own images onto shoes.

Under Armour’s new customization platform UA ICON featuring the Curry One ($160), Highlight ($160) and the ClutchFit Force 3.0 ($250) is ready for your creative imputĀ here.

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