At first thought, an Air Jordan 7 Low doesn’t sound like the best idea. However, in execution, the shoe itself isn’t nearly as bad as the initial thought of it.
With the help of a classic Air Jordan 7 colorway and two other styles that ring true in the Jordan Brand lineage — Concord and Taxi — the rollout of the 7 Low couldn’t have been more strategic. This marks a more favorable outcome than when the shoe was first unveiled ten years ago, in 2008.
Only seen and not released back then, it took a full decade for this idea and subsequent execution to come into full view. Look for the Air Jordan 7 Low Pack featuring the “Bordeaux,” “Bright Concord” and “Taxi” on September 27 via Nike SNKRS at 10am EDT and at select JB accounts such as Feature.
Air Jordan 7 Low NRG
Release Date: September 27, 2018