Air Jordan 4 “Columbia”

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The Air Jordan 4 “Columbia” is officially returning in 2015. In a new interview with Sole Collector, Dave Schechter, VP of Jordan Footwear, and Jeff Atienza, Jordan Brand Product Line Manager, reveal that Jordan Brand will be remastering their retro line in 2015. Ultimately, Jordan Brand aims to bring better, higher quality product to the masses with this revamp, and while that will mean a 10%-15% increase in price depending on model, it will also mean really high standards of production and quality controls. In fact, according to Schecter, all retro models in men’s are going to be redone, meaning new materials and getting as close to the original construction of Jordans as humanly possible. One of the shoes officially set to return is the Air Jordan 4 “Columbia”, pictured in detail below. Are you looking forward to this new initiative from Jordan Brand? Are you willing to pay a bit more for higher quality retro releases? Let us know in the comments.

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