Air Jordan 1 “Couture” Represents How Far Sneakers Have Come

There’s no longer a gap between high fashion, streetwear and sneaker culture.

They’re all one and the same, blending seamlessly on the runway, in the streets and even on the court. Jordan Brand, among many others, was critical in this binding of worlds. Also a catalyst for this juxtaposition of the genre was the globalization of the Air Jordan 1.

Air Jordan 1 "Couture"
Air Jordan 1 “Couture”

The maturation of the 1985 produced silhouette has touched varying points of contrasting culture many thought it never could. This weekend’s release of the Air Jordan 1 “Couture” smartly speaks to the distance the shoe has traveled over the past three decades, breaking down barriers like the billion-dollar sub-genre it effortlessly leads.

RELATED: The Time Kanye Wore Jordan 1s to Fashion Week

This debut colorway, crafted to honor the famed “Banned” colorway with a black base and defiant red stripe that wraps half the lateral and medial sides, adorns high-grade leather that gives the shoe a sophisticated presence that represents the high-fashion world it’s now invaded.

The Air Jordan 1 “Couture” is set to release this weekend, February 23, for $175 at premium retailers including Sneaker Politics.

Air Jordan 1 Retro High OG Defiant “Couture”

Colorway: Black.University Red-Muslin
Style #: BQ6682-006
Release Date: February 23, 2019
Price: $175

Air Jordan 1 "Couture"
Air Jordan 1 “Couture”
Air Jordan 1 "Couture"
Air Jordan 1 “Couture”
Air Jordan 1 "Couture"
Air Jordan 1 “Couture”
Air Jordan 1 "Couture"
Air Jordan 1 “Couture”
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