Last night, Adidas and UNDFTD hosted a house party in downtown LA to celebrate the launch this week of the Adidas EQT and the partnership between the two brands on a pop-up space in UNDFTD’s original shop on La Brea.
The invite-only event brought together a select crowd of influencers, industry heads, and those close to both adidas and UNDFTD. Through the unique space, adidas highlighted the history and influence of the EQT with various art displays and interactive mixed-media stations. Turbo Red, the signatory color of the new EQT series, could be seen from room to room illuminating various objects casting the color in shadows and highlights around the house party.
Metro Boomin took care of tunes and kept the top floor of the space live with energy throughout the night along with MadeinTYO.
If you are in the LA area, be sure to get over to the EQT space this week.
EQT LA Pop-up
112 ½ S La Brea Ave
Los Angeles, CA 90036