adidas-Lillard Deal Could Reach North of $100M

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Damian Lillard is quite the hooper as fans far outside of Portland are beginning to find out. While his Rookie of the Year rise out of Weber State impressed, his sophomore season with the Blazers has proved his real coming out party. Taking part in just about every activity during the 2014 NBA All-Star Weekend and making the most talked about shot of the 2014 Playoffs thus far, Lillard is undoubtedly a star, with staying power in the league and on Team adidas.

While his skyrocket rise to NBA elite offered him the ability to opt of out his previous deal with the Three Stripes, the two parties made it bigger and better by agreeing to a long-term contract with an eight-year base. In an new article from USA Today, both Lillard’s agent Andrew Goodwin and Lawrence Norman of adidas discuss the deal. Goodwin states that with incentives Lillard’s deal could be worth than $100 Million. Norman lists Lillard’s character and scoring ability as strong selling points for Lillard, also noting that playing in the backyard of the big brand’s was another incentive for the two parties to sign the deal.

Would you like to see Damian Lillard score a signature shoe? Let us know your hopes as a sneakerhead for Lillard’s deal with adidas in the comment section.

Lead image photo by Doug Pensinger/Getty Images via Zimbio

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