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With the month of March brining along some of the best hoops action and various Spring Break vacations, it’ll ultimately be Austin, Texas that will be the proverbial center of the universe as the annual SXSW is set to commence later this month. Headlined by a variety of talented artists, those looking to satisfy their sneaker fix while spending time in Austin should mark their calendar as adidas’ Jon “Wex” Wexler is set to speak at the “Play Good, Look Better: Athletes and Fashion” panel on Sunday March 14th at 2pm, as a part of the Sports Conference.

For those that may be unfamiliar with Jon Wexler– the man who brought Kanye to adidas among other things– our very own George Kiel caught up with Wex during a recent episode of Sneak Peek, which you can check out below. For further information regarding Jon’s appearance at SXSW, click here.

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