adidas Expo ’17 Explores Brands Cultural Versatility

Nov 7, 2017 | Darren Griffin |

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This weekend the world of sneakers and streetwear descended upon Long Beach for the second annual ComplexCon. Among the biggest draws for the event was large-scale participation by adidas – seen through the lens of their Expo ’17 encompassing style, music and culture.

With exclusive product and one-of-a-kind brand experiences, adidas generated organic buzz through the likes of their N.E.R.D. x adidas NMD Hu Trail, Pusha T x adidas EQT Support Ultra and other exclusive offerings centered around the convention. Of course, Pharrell Williams was master of ceremony for the festivities, while Pusha T, Playboi Carti and Young Thug were all on hand in representation of the three stripes.

Take a look at some of the highlights from adidas Expo ’17 below.

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