Splash. One of my favourite projects from adidas in recent times is their work with Parley. They are a perfect example of collaborations at their most powerful. Not only is adidas supporting Parley in building awareness, but they are taking the problem and physically re-using it to enhance a product. Some of the materials used to make this shoe come straight from plastic waste found in the ocean.
From threat into thread…
So far the ocean-friendly duo has given us the popular Ultra Boost (both Caged and Uncaged), and now they bring us another favourite – the EQT. The signature turquoise Parley thread design works just as well on the EQT and does the shoe justice on both the navy and white colourway.
I’m really happy to see adidas not slowing down on this campaign and their work helping to turn the ocean’s plastic into sneakers. Pairs are available now at Sneaker Politics.
Parley x adidas EQT Support ADV
Price: $160 each