Global sportswear brand adidas and Common Goal have come together in an effort to drive change in underprivileged communities, creating a stronger and more opportunistic future through the sport of football.
Originally launched in 2017 when Juan Mata of Manchester United and Spain pledged 1% of his salary to a collective fund, Common Goal has made it their goal to achieve high social impact in needed areas through football. The collective has since grown to over 200 people, with over €3M generated.
Together with the adidas Football Collective, the duo has prepared a three year initial partnership. They’ll support local communities around the globe through the proceeds of adidas football sales, of which 1% will be donated to the charitable cause. Below are several projects they plan to take on via adidas:
- Global Goal 5 Accelerator: Creating a world where every girl has the opportunity to develop her full potential
- Anti-Racist Project: To end racism in football: on the field, on the sidelines, in the front office and across our communities
- Play Proud: Making grassroots football organisations, programmes, and communities around the world inclusive for LGBTQ+ communities.
- Global Goal 16 Impact: Empowering young people to shape their communities and play a key role in creating peaceful and inclusive societies.
Read more about adidas and Common Goal’s partnership here and check out the adidas Footballs that will be used to promote the partnership.
