Big news within the realm of sneaker innovation, as three noted designers from the Nike family are making the switch over to adidas. Designers Mark Dolce, Mark Minner, and Denis Dekovic are set to begin their transition to adidas in 2015. Right after this news broke adidas sent over a press release to announce announced a new creative studio coming to Brooklyn in New York in 2015 that will drive design direction for the brand and elevate the company’s direct interaction with consumers. The global studio will serve as a cultural contact point in the most influential city in the U.S., connecting the brand closely with sports and street culture.
“The Brooklyn Creative Studio will be a small but essential operation aimed at exploring design direction for the brand. This facility will be an open source creative center allowing us to connect and collaborate with consumers in a way we’ve never done before,” said Paul Gaudio, adidas global creative director.
“Three experienced, world class designers will join our team next year to lead the creative studio and manage a small team of cross-discipline creatives. Denis Dekovic has 20 years of footwear design experience across soccer, women’s, snowboarding, basketball and tennis; Marc Dolce is a 20-year veteran of the footwear design industry with experience across basketball, training, running, women’s and lifestyle; and, Mark Miner is a footwear designer with experience in running, women’s and basketball.”
Let us know how you feel about this designer shake-up in the comment section below, as always keep it locked to Nice Kicks for all your sneaker news.
GRATEFUL for the past /// EXCITED for the future /// 3 brothers /// 3 dreamers /// 3 stripes /// #TeamAdidas 2015 pic.twitter.com/LVCA0lkNiP
— dD (@DenisDekovic) September 24, 2014
