A History of Nike “What the” Sneakers

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Nike Sportswear “What The Max” Pack

Model: Nike Sportswear “What The Max” Pack
Released: 2012

The Nike “What The Max” Pack is the most overlooked member of the colorful fraternity, making a random appearance when the trend returned in 2012. This under the radar release featured three different models: the Nike Air Max 90 Hyperfuse, Air Max 95+ BB, and Air Max 2012. None of the elements of the pack are a mashup or composition of previously released models, instead opting for bright color combinations to offer “What the” flavor.

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