A History of Nike “What the” Sneakers

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Differentiation is more important than ever in modern culture, and there aren’t many sneakers that stand out like one of Nike’s “What the” models. The collage of colors and chaos of patterns that make up each of the style codes create eye-catching designs that are unlike any other construction. Originating on an SB and transitioning to basketball signatures, the loony layouts have consistently been unpredictable. After recent news of the Nike Kobe 8 “What The Kobe”, we take a look back at the entire history of Nike’s “What The” sneakers.

Jump through the pages to see a full recap of the Nike “What The” Series. Let us know which pair is your favorite in the comment section at the bottom of the page, and keep Nice Kicks bookmarked for everything sneakers.

Nike SB Dunk Low “What the Dunk”

Model: Nike SB Dunk Low “What The Dunk”
Style Code: 318403-141
Released: 2007

The original “What The” Nike had nothing to do with basketball. Originating on a Nike SB Dunk Low, the colorful collection was created on a classic. As one of the Swoosh’s most remixed models, the Dunk Low has played the canvas for countless revamps and renditions. In 2007 the “What The Dunks” mashed up many of the model’s most popular designs, and the offbeat trend was born.

Images via EU Kicks

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