5 Minutes With D’Wayne Edwards

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We recently got a chance to catch up with Design Director of Jordan Brand, D’Wayne Edwards, as he puts in work discovering and developing the next generation of footwear designers through the Future Sole design competition. Which by the way, the last day to enter is right around the corner on June 1st.

D’wayne lets us know what got him into the sneaker game, and how his passion has taken him further than he could have ever imagined.

Click here to read the interview.

Name: D’Wayne Edwards

Where you represent: Inglewood, CA

Favorite places to shop: Millennium in Inglewood, CA, Urban Legends Stadium in Los Angeles, CA and the Nike Employee store in Beaverton, OR

Favorite shoe to ball in: AJ20 with the strap attached correctly and Melo M5

Favorite shoe that you’ve designed: The Nu Retro 2 is the shoe that has the most sentimental value because it was the last shoe I designed in High school and the 1st basketball shoe I designed in JORDAN which validated I was suppose to be here.

Shoe that got you hooked: AJ1. It was the combination of the shoe and the commercial. I use to get goose bumps when I would see that ball rolling at the beginning of the commercial. Still does…

What’s on your feet: My favorite JORDAN the AJ3 from the Countdown pack.

Last pair you purchased: Cole Haan Boots with 360 heel AIR.

Favorite pair you don’t own: I own or owned every shoe I wanted.


Top 3 sneakers of all-time:
1. OG, 1990 AJ3 which I customized by making my grey cement, red cement after I saw Do the right thing. 2. OG, 1986 Reebok “Phase 1’s” that came in this off white/natural color back in 88 that I wore with everything. 3.OG, 1987 Converse “Maverick”, they had this big “Y” brace on the outside and a inner fit system under the tonue. I guess I am old school…

“If i wasn’t a footwear designer, I would probably be a businessman in the sneaker game on some level from owning a franchise of stores or in Marketing and Advertising.”

One thing people might not know about me: I started in this industry as a File Clerk in 1988.

One reason why shoes matter to me: I am a designer and shoes have blessed my life in ways I could have NEVER imagined from being able to provide for my family, working with the greatest basketball player ever, to traveling the world.

One thing you dislike about the shoe game: Listen to the He Got Game soundtrack by Public Enemy titled Sneaker Pimps.

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