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8. Nike Air Max LeBron VII
image via DNA InfoAthlete: LeBron James
Sport: Basketball
Year: 2009
As lines and bank accounts build up in anticipation of the LeBron X+, it?s easy to forget that the King James franchise was flat in impact only a few years ago. Even though the young Cavalier was making history on the hardwood, his shoes suffered in sales, chasing the off court popularity of the Air Jordan series but missing the mark at retail. The Nike Air Max LeBron VII was the turning point in the series, ditching the desire for denim endorsement and ultimately earning just that. Sleek build and Flywire construction pushed performance, while Air Max cushioning and a patent leather mudguard catered towards casual wear.
