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10. Nike Air Yeezy 2
image via Kristian DowlingAthlete: Kanye West
Sport: None
Year: 2012
The original Air Yeezy served as a time capsule for the internet era?s streetwear explosion as well as a blaring announcement on which stars sport the real influence in regard to sneaker endorsement. Its sequel, the Air Yeezy 2, proved that it wasn?t a fluke. Less dated and more progressive, Kanye West‘s second Swooshed signature avoided the sophomore slump, causing commotion at every launch spot and forcing many outlets to rethink their policy on release date product. Much like Jordan?s industry influence in the early 90s, Yeezy?s power is seen today, with more sportswear brands cutting checks to rappers than record labels.
