Today, adidas and adidas Soccer officially unveil brazuca, the official match ball of the 2014 FIFA World Cup in Brazil. Crafted for every
Every great story has a beginning. The story of adidas started in a small town in Bavaria, Germany. Working from the steps in his mother’s wash kitchen, Adi Dassler registered the “Gebrüder Dassler Schuhfabrik” in 1924 and started on his mission to provide athletes with the best possible equipment. With Gold medal athletes wearing adidas in Amsterdam (1928, Lina Radke) and Berlin (1936, Jesse Owens) were first rewards and milestones.
On August 18, 1949, Adi Dassler started over again at the age of 49, registered the “Adi Dassler adidas Sportschuhfabrik” and set to work with 47 employees in the small town of Herzogenaurach. On the same day, he registered a shoe that included the registration of the soon-to-become-famous adidas 3-Stripes.
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