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In 1949, founder Adolf Dassler formed the sports apparel and footwear giant known as adidas. Known for their strong presence in the soccer (football) arena, the brand with three stripes has established themselves as a force to be reckoned with in other sports. Signing big-time athletes Dwight Howard and Derrick Rose to their basketball arsenal and recognizable American Football stars Eric Berry and Robert Griffin III (RGIII), adidas looks to be the number one sports brand around the globe.

adidas Announces Partnership with Pharrell

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It’s official. As announced by @adidasuk on Instagram and Twitter early this morning, adidas and Pharrell are joining forces for a long term partnership. Pharrell has been spotted rocking adidas on the regular of late, from his many track jackets to his custom Stan Smiths. Most notably, Pharrell laced up a pair of custom adidas Instint His at the Oscars earlier this month. According to adidas, the first adidas Originals x Pharrell products will debut in the summer of 2014, so keep it locked to Nice Kicks for all future info on this exciting new partnership.

adidas Unveils World’s First Knitted Football Boot

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adidas’s Primeknit technology has been transported onto another model in the The Three Stripes’ line as the brand unveils the world’s first knitted football boot- the Samba Primeknit. Complete with essentially a one-piece upper, the cleated sneaker boasts a sock-like fit, while also managing to remain water resistant. Despite being composed of a single thread of yarn, the upper still retains the strength of a traditional boot, as flexibility and comfort remain paramount. The adidas Samba Primeknit will launch Monday, March 17 in limited quantities at select adidas retailers, in addition to the adidas online shop.

adidas Announces Partnership with Nigo

adidas Announces Partnership with Nigo

And they don’t stop. Following recent partnerships with Kanye West and Rita Ora, fashion pioneer Nigo is the latest acquisition to the growing adidas Originals roster. Best known for birthing A Bathing Ape, Nigo’s work extends to Billionaire Boys Club, Ice Cream, as well as ventures in music and an array of high profile collaborations with various artists, clothing companies and corporations. This announcement comes on the heels of Nigo’s retirement from A Bathing Ape after a 20 year run, as well as numerous BAPE collaborations with the Three Stripes. Share your feedback on this move in the comment section and stay tuned to Nice Kicks for more news regarding Nigo x adidas Originals product and releases.

Report: Damian Lillard to Opt Out of adidas Deal

Report Damian Lillard to Opt Out of adidas Deal

While no word has come directly from Damian Lillard, his team, or adidas, it is being reported that the Portland point guard will opt out of his current sneaker deal. Lillard signed with adidas as a rookie coming out of Weber State, and was perhaps the brand’s most visible backer over All-Star Weekend, competing in six events while sporting the Three Stripes.

According to Comcast SportsNet, clever language in his contact gives Lillard the ability to opt out of his deal. This comes on the heels of winning Rookie of the Year and being voted an All-Star – all within his first season and a half. Opting out doesn’t necessarily mean that Lillard will in fact leave adidas, but it will create the opportunity for a bidding war that could make for a big payday from his current sponsor or a rival brand. Stay tuned to Nice Kicks for any news or updates on this story.

adidas Originals Luxury Sneaker Pack Pt. 2

adidas Originals Luxury Sneaker Pack Pt 2

Depending on what region you live in, spring is almost here. With that in mind, the adidas Originals Luxury Sneaker Pack Pt. 2 sees an array of lux, all-white kicks ranging from the Stan Smith to Basket Profi silos. Snake skin, shark hide, eagle feather and dragon scale prints emboss Italian leather uppers, met by suede tongues and off-white outsoles. Peep the pack below and look for it to launch on March 1st at select adidas Originals accounts.

Matt Bonner and adidas Team Up to Raise Funds for Charity

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adidas‘ newest endorser is already making a positive impact on the brand beyond just shoe sales. San Antonio Spurs forward Matt Bonner recently made waves when he dropped his New

adidas EQT Running Cushion 91

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The ’90s are back in a big way thanks to many recent sneaker releases, and adidas is set to continue the trend with the return of the adidas EQT Running

adidas Blue Collection Spring/Summer 2014 Preview

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adidas is set to heat up the coming seasons, and we now have a preview of the Spring/Summer 2014 Blue Collection. Comprised of 15 sneakers, the extended selection merges sport utilitarianism with street attitude, culminating in a casually-inclined set. Click through the gallery up top to catch a look at the sneaker lineup, and drop your thoughts on the collection in the comments section.