USATF and Nike Announce New Long-Term Partnership


The brand that was originally founded on a track in Oregon now has a new long-term partnership with the national USA Track & Field program. Originally joining forces in 1991, Nike has announced that the brand will significantly increase support of all USATF programs through the year 2040. Since being founded by U of O track athlete Phil Knight and his coach Bill Bowerman in 1964, Nike has been affiliated with USATF many times in the past, most notably when Olympic gold medalist Michael Johnson donned metallic gold Swoosh spikes. Nike has exclusively designed and provided the Track & Field uniforms for the last six Olympic Games, and will maintain its status as the exclusive sponsor and supplier in the footwear, apparel and retail categories. On top of the main stage, Nike will now fully support Paralympic and masters teams with USA gear and will outfit all participating teams in international competitions, from the Olympic Games to the World Junior Championships.

Are you going to pick up some new Nike USATF gear? Drop a comment in the feedback space below with your thoughts on the partnership through 2040, and keep running to Nice Kicks for all of your sneaker news and information.

Chinese Sneaker Factory Workers Go On Strike


The actual hands that produce the sneaker community’s favorite silhouettes are currently at rest. Workers at the globe’s largest maker of athletic footwear for everyone from Nike to adidas, the Yue Yuen Chinese factory, are on strike. Also pushing product for Reebok, ASICS, New Balance, Timberland and others, the company made 323.3 million pairs of shoes in 15 months leading up to December of 2012. According to the Associated Press, over 10,000 of the Guangdong establishment’s employees are striking because of a dispute over benefits. Labor groups stated that the workforce is upset because they were not paid their full social security and housing funds, as well as skimping out on insurance coverage. Employees are protesting directly outside of the kick factory and the end is uncertain, raising questions of the final availability to consumers in the near future.

What are your thoughts on the workers in the world’s largest sneaker factory going on strike? Comment in the feedback section below, and keep Nice Kicks streaming for any future developments.

Source: AP

Lead image via Daily Wake

Matt Powell Breaks Down the “Sneaker Cycle” for Forbes


Are sneakers going anywhere? While all our hearts collectively say ‘no,’ sometimes it’s good to hear a business perspective to check our emotional response. Well, you’ll be happy to hear the numbers also have sneaker here to stay. Matt Powell wrote a new article for Forbes, breaking down the sneaker sector’s growth over the last decade and the influential factors that will keep kicks a constant. Check out the article here.

Sneakersnstuff Set to Open New Store in London


If visiting all of the top sneaker stores in the world is on your bucket list, get ready to add another stop to your trek. Sweden’s premier shoe shop, Sneakersnstuff, is expanding outside of their home country to the land of London, with a new 2,000 square foot space that will expand the brand. After originally setting up shop in their Swedish sweet spot in 1999, and then doubling up with another location within their home base, this next move marks the operation’s first outside of their home country. After their recent string of successful Reebok collaborations, Sneakersnstuff will continue their growth when they cut the ribbon in London at the end of May. Don’t be surprised if they come correct with a celebratory collab to mark the occasion, and keep Nice Kicks bookmarked for the latest sneaker news.

Nike CEO Mark Parker Talks Fashion and Reveals His Desert Island Shoe


“The one I’m wearing right here, called the Roshe: Immensely comfortable, very simple, clean design. I would wear black.”

-Nike CEO Mark Parker when asked what one pair of shoes he would want if he wear on a desert island.

Mark Parker literally has every Swoosh sneaker ever imagined at his disposal, but his go-to is simple. Designed as a minimalist, the Nike Roshe Run has earned widespread popularity through its simplicity, a movement that is fully supported by the brand’s CEO. Parker chose the Roshe as his ‘desert island sneaker’, the one pair of shoes that he would want if he were to ever be abandoned on an abandoned island. Also in his recent interview with Telegraph, the Nike headman also discussed the brand’s influence and motivation to be a part of the fashion market. Parker reveals that their intent is not to make products that necessarily appeal directly to the luxury fashion consumer, then explains how it ends up that way. Read the full in-depth interview at Telegraph, and tell us your desert island sneaker in the comment section below.

Nike Air Max Day VIP Event at Undefeated La Brea


Undefeated is holding a private VIP event at their La Brea location in collaboration with Nike to celebrate the 27th anniversary of Air Max. Originally released on March 26th, 1987, the Air Max 1 introduced the revolutionary technology to the masses. The date has now been dubbed “Air Max Day”, with a special makeup of the AM 1 to commemorate. Get all of the details of the Undefeated x Nike Air Max contest and event below and at Undefeated’s website, and keep Nice Kicks inflated for everything sneakers.

Jabari Parker Wears Air Jordan 11s on Latest Sports Illustrated Cover

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Jabari Parker is building quite a résumé of Sports Illustrated covers, and in each one he is wearing notable Air Jordans. Duke’s freshman phenom is on the front of the latest edition of SI, alongside of his coach and mentor Mike Krzyzewski. This is Parker’s third headline of the iconic sports magazine, with the first being when he was at Simeon in high school and the second in 2013′s college basketball preview. Jabari’s knowledge of sneakers is well-documented with his College Kicks On Court this year of past Nike LeBron signatures and AJ retros, but the rising star brings out the best whenever he is on Sports Illustrated. Sporting the Air Jordan 12 “Playoffs” and Air Jordan 11 “Concord” in previous issues, Parker appears to be wearing the recent Air Jordan 11 “Gamma Blue” this time around to go with his Duke blue (though the pair has a “Blackout” look due to the cover image’s filter). Not to be outdone, Coach K laced a white/royal pair of classic Air Force 1 Lows. Get a full history of Jabari Parker’s SI coverage below, and keep Nice Kicks bookmarked for everything sneakers.

Kim Kardashian Shares Look at Family Set of “Red October” Yeezy 2s


What better way to show family unity than with a full set of matching Yeezy 2s? Kim Kardashian recently shared a family sneaker lineup of her fiancé’s Nike Air Yeezy