New Balance continues to drop hit after hit, from collaborations to general releases, and although the brand’s popularity has skyrocketed in the past few years, New Balance has always been a staple in the Mid-Atlantic area, specifically D.C. and Philly. So it’s only right that Mid-Atlantic retailer YCMC/Shoe City gets to put their spin on the iconic New Balance 990v3 that pays homage to the classic grey colorway that started on the 990 series back in 1982.
The sneaker uses a mix of mesh and suede throughout with the iconic New Balance grey seen on the mesh panels with Nimbus Cloud seen on the suede overlays. 990 is stitched on the lateral heel with the N logo seen in grey with a white outline. White and cream are seen on the midsole which uses ENCAP for durability and support and a grey outsole finishes off the sneaker. The collaborative sneaker will also come with 4 pairs of shoelaces to showcase your style and personality.
The YCMC x New Balance 990v3 is set to drop on August 25th via YCMC.com and at all Shoe City locations in the D.C., Maryland, and Virginia area, retailing for $195. Check out the photos below and for all the latest drop dates, head over to our Sneaker Release Dates page.
YCMC x New Balance 990v3
Release Date:August 25, 2022