Vans Kicks Off Fifth Annual Custom Culture Art Competition

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It’s back. Showing signs of success and growth since its 2010 inception, the fifth annual Vans Custom Culture Art Competition will give high school students all across the country the opportunity to express themselves creatively and raise money for their school’s art programs.

High school art teachers can register their school at the Vans Custom Culture site today through February 14th. Each school will use a blank Vans canvas to express their own take on action sports, art, music and local flavor. The winning school will receive $50,000 towards their art program and one of their designs will be put into production and sold at select Vans stores.

With nearly 2,000 schools expected to participate this year, the contest will see many submissions. Vans employees will select their top 50 semi-finalists, with the public voting for their favorites online later this spring. The top five finalist schools will go to New York to showcase their work to a celebrity panel for the chance at the $50,000 prize. Vans will also award the four runner-up schools a $4,000 donation to their art program. Journeys and truth will also serve as sponsors, with the retail chain awarding $10,000 to the school with the best Local Attitude design and the anti-smoking campaign handing out $10,000 to the school that designs a skate deck best inspired by a raw fact about tobacco. To register and for more info, visit the Vans Custom Culture website.

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