Under Armour and Stephen Curry Officially Launch the Curry Brand

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Look at Curry, man.

The deal is done and the ball is in motion for Under Armour and Stephen Curry. After rumors of a potential subsidiary brand under the Under Armour umbrella, the Golden State Warriors guard and UA have officially announced Curry Brand.

The Curry Brand and Under Armour relationship will mirror the same business model as that of Michael Jordan and Jordan Brand under Nike. The Curry Brand will encompass a new logo, straying away from the UA created SC logo, as Curry’s branding is poised to reach a new echelon.

Aside from the product, Curry Brand will also tap into the principles of community and engagement thanks in part to Curry’s commitment to the Oakland area and his fans abroad throughout the years.

“Curry Brand is all about doing good in everything that we do. I’ve tried to embody that in my own actions, and I think it’s also something that other people can really get behind no matter where they are in life or what their goals are, sports or otherwise. We all have the ability to impact the next person and to give back in some way, and that’s more important now than ever before.”

Stephen Curry via UA

Curry Brand officially launches on December 1 with footwear releasing on December 11. Ahead of the launch, we caught a glimpse of the Curry 8 which features the new logo. Stay tuned at Nice Kicks for more from Under Armour and the Curry Brand going forward.

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