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Under Armour is making big moves in NYC. The Shield has just opened the SoHo Brand House, the brand’s largest retail store to date. Coming in at nearly 10,000 square feet, this retail space also serves as an interactive space, showcasing a video wall with over two million LED lights. In addition, the SoHo Brand House will also introduce the Rowhouse Basement shop, offering athletes, celebs and VIPs access to private consultation. Get an inside look at the Under Armour SoHo Brand House in the photos below.

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