Under Armour and Steph Curry are taking the concept of dropping exclusive sneakers to new heights tomorrow.
Under Armour Basketball, in partnership with RED Interactive, Under Armour’s digital agency partner, is launching “More Dubs” via #dronedrop – a socially-integrated sneaker drop with a tech focused, Silicon Valley twist.
There are three simple steps to get ahold of one of 30 signed pairs of Curry 4s, but first follow @UABasketball.
- Starting with a map of the Bay Area, fans can zoom and pan across this interactive scavenger hunt to find hidden drop sites – these will appear at 10AM PST.
- After discovering the drop zone pins, fans will receive a unique QR code.
- Head to the Drop Zone. This is where autographed pairs of the Curry 4 “More Dubs” colorway will be delivered via drone.
Not in the Bay? No problem. Fans outside of the Bay Area can also win with hidden prize markers scattered throughout the digital map. Find them, enter a sweepstakes and you can win Under Armour swag and gear.
Good luck to all tomorrow looking to cop the new drop.