This past weekend at SXSW in Austin, Texas, Under Armour brought its HOVR experience to the masses. After first making a stop in Los Angeles during NBA All-Star Weekend, UA’s new performance design touched down in the Texas capital for a series of interactive events, music and performances.
Both the HOVR Sonic and Phantom were on hand for fans to test drive. On comers gave up their own sneakers to test out the HOVR, in which they could walk/run around, jump on trampolines and more. The interactive experience was also a party, as much of what goes on at SXSW tends to be. The festivities on Friday, the first of three days of the UA HOVR House, culminated with a live performance by 6LACK.
Grab a look at a few highlights from the Under Armour HOVR House at SXSW and shop both the HOVR Sonic and Phantom here.
