While hype tends to drive many of the most popular sneakers currently trending in our subculture, equally, those that aren’t hyped aren’t any less valuable. Often times sneakers removed from hype are just as good if not better than those that are.
Under Armour‘s Forge 96 is a good shoe largely distant from cultural stardom. However, the dial is ticking closer — and positively so — to the opposite end with its sophomore outing.
For Under Armour Sportsytle Season II, the Forge 96 — which takes its name from UA’s birth year and its desire to “forge” elevated athletic products with a reimagined approach to footwear — grows in subtle refinement with slight yet impactful material enhancements.
Three debut styles showcase contemporary color blocking juxtaposed against leather, nubuck, mesh, and reflective film materials. Based on ’90s design elements seen through a modern lens, the upper is then pressed atop an EVA foam midsole and a compounding TPU heel stabilizer.
The Under Armour Forge 96 will be available beginning February 8 for $120 USD in limited quantities at UA.com. Check out the shoe’s lookbook shot by award-winning Baltimore Photographer Devin Allen.