After giving fans a tease first at NBA Media Day, Under Armour and Curry Brand have officially unveiled their seven-part footwear collection in collaboration with Sesame Workshop, featuring beloved characters from Sesame Street on the new Under Armour Curry Flow 9.
The colorways feature names like “Play Big” for the Big Bird-inspired colorway which uses Under Armour’s new UA Warp upper in yellow and pink after Big Bird’s feathers and accents on his legs. Warp is UA’s new upper features supportive tapes that lock into the foot and works in tandem with Under Armour’s Flow cushioning system to bring stability while allowing natural movement.
Other colorways in the collection feature “Dribble Me Elmo,” “Now You See Me” for Abby Cadabby, “Beyond The Stripe” for Lily the Tiger, “Count It” for Count von Count, “Talking Trash” for Oscar the Grouch, and “Taking Cookies” for Cookie Monster and feature details that pay tribute and are inspired by the Jim Henson characters.
“This collection is an opportunity for people to use their imaginations a little bit,” Curry says. “You can really show your personality through the way that you play. I love to be creative on the court, try new things, and show different sides of myself. The Sesame Street characters prove that everybody belongs in the world of play.”
The Under Armour Curry Flow 9 “Street Pack” has a set of different release dates. The “Count It'” and “Play Big” colorways dropped on November 19, 2021 via UnderArmour.com and at select retailers for $160. The “Talking Cookies” and “Talking Trash” are available now, also via UnderArmour.com and at select retailers for $160. The rest of the collection, which includes the “Dribble Me Elmo,” “Now You See Me,” and “Beyond The Stripe,” are slated to release in June 2022. Be sure to check back with our Sneaker Release Dates page for updates on the drop. Check out the official photos below as well as Steph rocking them on-court in their editorial.