UNDEFEATED Announces Partnership with Birmingham City FC

Football and streetwear continue to overlap as kits, activations, and collaborations between some of the most iconic clubs and the most renowned names in the space build with each other.

UNDEFEATED has another collab in its trophy case as the brand has announced an official partnership with one of England’s most historic clubs, Birmingham City Football Club.

Birmingham City has such a rich history as a well-respected football club.

Birmingham and UNDEFEATED share a similar brand ethos
with the underdog mentality. We look forward to the opportunity to infuse a football club of such heritage and traditions with our sensibility and style through our creative inspiration.

We are proud to have UNDEFEATED across the chest of the Birmingham City Football Club as
its sponsor.

Eric Cheng, UNDEFEATED Co-Owner and CEO

To kick off the partnership, the Los Angeles-based-turned-global boutique has created a range of products with the football club including a shirt, hoodie, and hat.

In addition to the capsule, UNDEFEATED will be the club’s jersey sponsor for its Men’s and Women’s sides with the brand’s signature five-strike logo.

UNDEFEATED x Birmingham City FC Kit

We are proud to call UNDEFEATED our partner. Our strategy is to work with brands who help us create unbelievable experiences for our fans.

UNDEFEATED delivers this. It is a brand from the
street, with an incredible following, driven by its focus on inspiring young people through creativity and attention to detail.

Through this collaboration we will offer Birmingham City fans
something unexpected and exciting. Birmingham on the rise again.

Garry Cook, Birmingham City FC CEO

The UNDEFEATED x Birmingham City FC Collection is available now at UNDEFEATED.com and select chapter stores. The official kit will be unveiled soon.

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