Tyler, the Creator and Converse have been collaborators since 2017 and Tyler was given the keys to write and direct a spot for Converse dubbed “The Really Cool Converse Club”. The eclectic ensemble features the likes of comedians Josh Johnson, Davon “Jasper” Wilson, and Tim Meadows, musicians Henry Rollins and Vince Staples, basketball Hall of Famer Bill Walton, CONS pros Louie Lopez and Milton Martinez, and more.
“I instantly thought about the many pockets of people that wear Chucks – like skateboarders, soccer moms, kids down the street, guys in the neighborhood I grew up with – and I wanted to put them in one place, that was important to me,” said Tyler. “Everyone wears Chucks…including pirates.”
This is a part of Converse’s new multi-season campaign called “Create Next” giving creatives the freedom and flexibility to help build the next chapter of Converse. Check out the spot below and click here for more behind-the-scenes footage.