Tom Sachs x NikeCraft General Purpose Shoe “Loser.”

Earlier this year, Tom Sachs and Nike flipped the script once again with the highly anticipated Tom Sachs x Nike Mars Yard 3.0. But this release wasn’t about lining up outside a store or refreshing SNKRS at 10 a.m. Instead, access came through the I.S.R.U. app, an interactive hub where fans had to put in work through trivia, daily exercises, and unique quests. It wasn’t just about buying shoes — it was about stepping into Sachs’ world, with campers earning points that ultimately determined who got a shot at purchasing the Tom Sachs x Nike Mars Yard 3.0.

Once the dust settled and winners were announced, Nike and Tom Sachs had one more twist up their sleeve. For those who participated in the I.S.R.U. experience but didn’t land the Tom Sachs x Nike Mars Yard 3.0, a different kind of prize awaits. Starting September 26 through October 3, 2025, “losers” of the campaign will have the exclusive opportunity to pre-order the Tom Sachs x NikeCraft General Purpose Participation Shoe. Available only through the I.S.R.U. app, this limited pre-order won’t be found anywhere else, with pairs expected to ship in Summer 2026.

A reward for effort, not just luck, the Participation Shoe turns the idea of an L into something worth celebrating — a reminder that in Sachs’ universe, the process is just as important as the product.

The Tom Sachs x NikeCraft General Purpose Shoe “Loser.” is set to release in the near future through the I.S.R.U app for $110.

Check out the photos below and keep it locked to Nice Kicks Instagram, X , and our Sneakers Release Dates page for updates.

Tom Sachs x NikeCraft General Purpose Shoe “Loser.”