(Lead image via WWD)
Reebok announced that Todd Krinsky will be appointed CEO of Reebok after being a member of the brand’s Senior Leadership Team for more than a decade. Krinsky will be taking over for Matt O’Toole, who led Reebok for the last 15 years. O’Toole will still remain akin with Reebok as he joins Authentic Brands Group in 2023 as Executive Vice Chairman. Authentic Brands Group purchased Reebok from adidas in 2021 for $2.5 billion.
As a 30-year veteran of Reebok, Krinsky most recently served as Senior Vice President of the Reebok Design Group. He oversaw general product management and design of the brand’s footwear and apparel. Krinsky’s transition to CEO makes sense as his long tenure at Reebok has included product development, merchandising and management, sports and entertainment marketing, and business unit and category leadership.
“I am excited to step into my new role as CEO of a brand and business that I have had the honor of building and growing for over three decades,” said Krinsky. “When I walked through the doors on my first day as a Reebok intern, I was immediately awestruck by the brand’s dedication to innovation and authenticity. I look forward to working with the entire Reebok team to unleash the full potential of Reebok worldwide.”
Krinsky also directed the growth of Reebok’s Classics business, attracting new interest to the brand’s legacy with signature pieces such as the Reebok Classic Leather, Reebok Club C, a heritage jogger, and tennis-inspired court sneakers. Krinsky’s leadership has delivered Reebok consistent growth worldwide for over a decade.