Before Nike was the international goliath it is today, the company started out of a Volkswagen back when Jeff Johnson drove and delivered the product throughout the Los Angeles area in the 1960s. Blue Ribbon Sports eventually became Nike and the rest is history.
To commemorate the brand’s humble beginnings, Nike is releasing an all-new Nike Zoom Pegasus Turbo 2 with little nods of the brand’s history across its entirety. From the date of the brand’s inception found in the inner tongue to the heel that reads “1 of 3107” as the limited pair illustrates BRS’s first address — 3107 Pico Boulevard.
The Nike Zoom Pegasus Turbo 2 “Blue Ribbon Sports” goes live on the SNKRS app on Oct. 18, 2019 for $180 USD. Take a better look at the shoe in all of its detail below.
Who’s ready to run in these?