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2012 was a big year for adidas. The Brand with Three Stripes made strides in the performance and Originals realm, signing stars in sports and entertainment while pushing technical and style boundaries. Check out ten of the brand?s biggest moves in 2012.
10. End it like Beckham
David Beckham’s Personalized adidas Predator Lethal Zones/adidas ZX800 D.B.
Few athletes have as big of a place in their brand?s performance and lifestyle sectors than David Beckham. The soccer star and cultural icon bowed out gracefully this season, retiring from the LA Galaxy after winning back-to-back titles.
