Nothing beats a fresh pair of kicks. That feeling when you first open the box and lace up your new sneakers, eager to put them on. As exciting as it is to get new shoes, we all know that we somewhat dread that first wear, when as soon as you take a single step, you look down, and boom – CREASE.
Some sneakers look better with a little wear on them, but creases never appreciate. For years the footwear industry has made many attempts at creating crease prevention technology, but let’s be honest, none have prevailed.
The Crease Beast takes a new approach to crease prevention and proudly introduces itself as being the world’s most comfortable crease preventer. As a “Flyness Protector” and crease preventer, the Crease Beast is an ergonomically designed foot sleeve that includes a custom-shaped pliable foam insert. The memory foam insert is intended to fill the negative space between the top of the foot’s metatarsal and the shoe’s toe box interior, to eliminate creasing caused by natural foot mechanics.
Founded by childhood friends, Xavier Correa and Matthew Jones, Crease Beast began in December of 2020. Both Jones and Correa found themselves frustrated with the footwear industry’s failure to create a viable solution to creases. As longtime sneakerheads, it felt as though they had been dealing with this problem for years, to the point where they remembered having to stuff their sneakers with folded tube socks when they were in high school. Immediately that’s when the idea hit them and Crease Beast was developed only a year later.
Inspired by their early innovations with folded tube socks, the Crease Beast works in three easy motions – slide, slip, and step. Slide the Beast into its sleeve, slip the sleeve onto your foot, and step into the shoe.
The moisture-wicking fabric of the Crease Beast helps to maintain comfort and breathability, all while substantially reducing the appearance of creasing in your shoes. Besides being a Flyness Protector, the arch compression sleeve provides a supportive fit offers metatarsal impact cushioning.
As Crease Beast continues to grow, the company plans to continue creating new products to push the shoe care industry forward. The Crease Beast is available now via CreaseBeast.com and is priced at $29.99.
