Micro G Foam
Brand: Under Armour
Run: 2010-Current
Notable Models: Under Armour Micro G Juke, Under Armour Micro G Toxic 6
Rather than add to the midsole, Under Armour aimed to refine it with Micro G Foam. Designed to be 30% thinner than standard foam, Micro G Foam is made to provide a lighter, lower, bouncier feel. The low compression foam is meant to provide high rebound without sacrificing the responsiveness offered by low to the ground cushioning. Micro G Foam is currently used across categories by the brand, namely in basketball and running.
Boost
Brand: adidas
Run: 2013-Current
Notable Models: adidas Energy Boost
In 2013, adidas modified the midsole with the creation of Boost technology. Composed of many mini-midsoles fused together, Boost cushioning is focused on high energy return. The advanced TPU composition developed by BASF is designed not only to provide more energy, but rank high in regard to comfort and durability. As of now, the Boost technology is only featured in running product, but expect it to expand to other categories in the coming years.
