Swizz Beatz Discusses Direction of Reebok Brand

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Swizz Beatz has been nothing less than a diamond in the rough for the Reebok brand. The success of the Reebok Kamikaze III is only the beginning of what’s in store for consumers by way of Reebok and Swizz Beatz. Recently, the superstar producer sat down with Karmaloop TV and discussed a number of upcoming projects for Reebok. He also touched on the direction of the brand among other things such as the highly anticipated Rhythm of Life campaign. View the video above to see Swizzy talk about these things. Also, check out part 2 in which Swizz talks about his childhood, his love for art and his respect for Basquiat.

Source: Karmaloop TV

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