The FIFA World Cup is much more than just a soccer tournament, and Sneaker Pimps is getting in on the action with a special string of stops. Taking the show on the international road, the Sneaker Pimps Brazil World Cup Tour removes the cleats and puts the focus on shoes. Set to make stops in both Sao Paulo and Rio de Janeiro, the first-ever shows in South America bring the biggest hip-hop and lifestyle event to the location of the globe’s current sports spotlight. In collaboration with adidas, an exclusive showcase of rare and custom sneakers will be accompanied by live music performances, art installations and much more. Kicking off the World Cup tour in São Paulo on June 28th, Sneaker Pimps will quickly relocate to Rio de Janeiro on June 29th. Get more information on the FREE Sneaker Pimps Brazil tour below, and keep kicking it with Nice Kicks for extensive coverage of the World Cup Tour.