| Paul Rodriguez is one of the nicest cats you will ever meet, so it brings me great pleasure to introduce the Nice Kicks readers to his shop, Primitive. Primitive, located in Encino, CA, carries the top Nike SB products, but also gets all of the urban account and quickstrike goodies. They also carry all the popular streetwear brands we all know and love. The team that works there are working class dudes who know their kicks and gear to help you find whatever you are looking for.
Premium Plus had the chance to go in the store and take some pictures and interview Paul about the store. The store has a new age look to the ancient ruins of a Mayan temple accented all around by of course skateboard gear and mementos left by Paul. If your in the area stop by and if not just call them up they do phone orders as well for those who cant get their shoes they have SB’s for days. I would like to thank Jubal Jones for his help and shout to Andy Netkin and Paul of course for doing it up like this! Primitive |
Primitive Shop
Primitive Shop
Primitive Shop
Primitive Shop
Primitive Shop
Primitive Shop
Primitive Shop
Primitive Shop
BEHIND THE SCENES: PREMIUM+ MAGAZINE. P-Rod x Primitive. from PREMIUM+ MAGAZINE on Vimeo.
