The Reebok legends who faced off in the 2001 NBA Finals will work together for the brand.
Shaquille O’Neal and Allen Iverson will once again influence the basketball and footwear worlds as Shaq and AI have been named President and Vice President of Reebok Basketball.
O’Neal will lead the brand’s basketball category strategy and form partnerships with athletes and organizations. As for Iverson, his role will focus player recruitment, grassroots/ community-based initiatives and athlete activations like the Iverson Classic.
The appointment is a full-circle moment for both marquee signature athletes as they will once again energize Reebok’s basketball category.
O’Neal joined Reebok in 1992 and is famously remembered for his Reebok Shaq Attaq and Reebok Shaqnosis signature shoes. Iverson, who signed with the brand in 1996, would shakeup the industry with the Reebok Question his rookie season. Iverson’s first signature shoe remains one of the most important models in sneaker culture.
“We are thrilled to be expanding upon our partnership with Shaquille with this historic appointment. As an athlete, he made an incredible imprint on not only our brand, but the entire sport and culture of basketball,” said Reebok CEO Todd Krinsky. “With the combination of his deep-rooted history with Reebok and reigning influence he’s made on the game, there is no one better than this guy to take the helm and lead our brand back to reclaiming its rightful place and dominance in basketball.”
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