Rihanna Re-Signs With PUMA For New FENTY x PUMA Line

Fashion icon, beauty mogul, and entertainer Rihanna has been making headlines as of late following her Super Bowl LVII halftime show performance and revealing she is once again pregnant with partner A$AP Rocky. In bigger news, the multi-hyphenate will be returning to PUMA to release an all-new collaborative FENTY x PUMA line.

Although no major details have been disclosed, the big announcement was shared via PUMA’s official social media accounts with a simple “She’s back” along with both FENTY and PUMA’s logos which follows just days after Rihanna was spotted wearing PUMAs.

Riri first partnered with PUMA back in 2014 when she was appointed creative director of the brand and also served as the global brand ambassador. Then in 2016, the inaugural FENTY x PUMA line was launched filled with athletic leisure-inspired clothing and footwear.

No other details have been released regarding the upcoming FENTY x PUMA line, but those interested can sign up on PUMA’s website to receive information. You can also keep it locked to our Sneaker Release Dates Calendar for updates.

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