Rich Paul is getting every type of deal done.
The renowned sports agent is following up the Rich Paul x New Balance 550 collaboration with an even more vast and impactful vertical.
Rich Paul has announced Klutch Athletics, a Black-owned sportswear brand designed and co-authored with New Balance.
I’m thrilled to create Klutch Athletics to focus on supporting athletes and the communities in which they live and play.
There’s a gap right now that we can fill – creating training product that is functional, but with style. We’ve seen other brands moving away from youth sports and training, so we’re focused on bringing the new look of training for the next generation. And there’s no one better than New Balance to build this with.
I have a long history with them, I know we share similar values, and everything they are doing right now from product to athletes to collaborations is leading culture.
Rich Paul
The Klutch Athletics apparel line will deliver on the need for men’s and women’s training apparel with style and functionality.
For the collection, the color inspiration derives from New Balance’s iconic greys, fading from the darkest to the lightest gray in the palette, delivering a compelling color narrative. The greys will be complemented by a touch of green, representing where young athletes first fell in love with the game on their field of play.
Connecting community, athletes and culture is at the heart of this partnership.
With this in mind, we created intentional pieces that blend performance and style to deliver training apparel for the next generation of athletes. Our hope is these intentional pieces become the most loved items in the athletes’ wardrobe.
Julie Pike, New Balance SVP of Global Apparel
The Klutch Athletics debut apparel line will be available for purchase starting April 27 online and at select retail locations, retailing from $40 to $120.
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