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Canadian sportswear mainstay Reigning Champ alongside adidas Athletics today unveils an all-new apparel and footwear collection due out later this week.
Debuted in a visual campaign that features Dallas Cowboys quarterback Dak Prescott, the footwear component is highlighted by both the AlphaBOUNCE ($140) and PureBOOST ($180) in Reigning Champs signature grey palette through varying materials including knit and engineered mesh. Both pairs are nuanced in their individuality while joined by an overarching aesthetic.
The Reigning Champ x adidas Athletics collection will be available beginning August 4 at Reigning Champ stores and online and at adidas.com.
Reigning Champ x adidas Athletics Collection
Release Date: August 4, 2017
