Reebok honors historically Black Greek organizations with their new Yard Love Apparel Collection. The series supports Reebok’s United Against Racism initiative and the United Negro College Fund, which Reebok will be donating $25,000 to in conjunction with the launch of the collection.
Arriving in seven different colors, the Yard Love Collection takes the colors of various Black fraternities and sororities to inspire the apparel. Throughout the different tees and hoodies, the Reebok vector makes an appearance in complementary colors, with options of Green, Red, Pink, Yellow, Blue, Black, and White.
HBCUs and historically Black Greek organizations are a significant part of American culture, and Reebok hopes that this collection will shine a light on these groups. Historically Black Greek brotherhoods and sisterhoods continue to create positive social change and pay homage to those who fought against racial barriers on predominately white college campuses, through the founding of these organizations at the start of the 20th century.
The Reebok Yard Love Apparel Collection releases on January 10, 2023. Prices range from $25-$65. To purchase, visit Reebok.com/yard_love. Take a look at the collection below and follow @NiceKicks on Instagram.