The Suede hit the scene in 1968 and has been changing the game ever since. From the courts to the curbs, from ‘80s b-boys to today’s hustlers, it has been worn by the icons of every generation – and it’s stayed classic through it all.
Its style? Legendary. Its attitude? Unwavering. The Suede is for all time.
In honor of the Suede’s 50th anniversary, PUMA is releasing exclusive Suedes over the course of the year. This celebratory run includes the legends of the music world, the streets, the fashion industry, and pop culture.
Before Russell Simmons had Phat Farm, before Diddy had Sean John, before Jay Z had Rocawear, there was a brand that was made for the culture, by the culture – FUBU.
FUBU was born in 1992 by Daymond John, J. Alexander Martin, Keith Perrin and Carlton Brown with a line of hats made in John’s house in Hollis, Queens that were sold on the streets of New York for $10 each. When John sold $800 worth in one day, he knew he was onto something. Almost overnight and with little hesitation, risks were taken, bets were made, and long hours of relentless hustle ensued en route to building one of the biggest brands in fashion.
Following the success of the hats, the crew began selling screen printed T-shirts and made their mark with stitching the FUBU name to hockey jerseys and sweatshirts loaned to rappers for music videos. Numerous music videos during the 90’s and 2000’s featured artists wearing FUBU giving the brand unmeasurable visibility and organic earned media.
There was even a nationwide GAP commercial that featured LL Cool J wearing a FUBU hat and incorporating “For Us, By Us, on the low” into a 30 second long rap that GAP reportedly spent $30 million promoting on TV.
With 25 years of history for FUBU and PUMA celebrating 50 years of the Suede, what better time for the two brands to connect with one another for a collaboration with a very meaningful story (more on that soon) and great way to celebrate milestone anniversaries.
The quintessential hip-hop clothing brand, FUBU got its start in the early ‘90s and has been a streetwear legend ever since. Today, streetwear legends collide in the PUMA x FUBU collaboration. This capsule collection pays tribute to the iconic FUBU and PUMA track suits with bold colors, hits of velour, and a requisite dose of swagger.
Stay tuned for more looks of the collection, stories that connect the two brands, and exclusive interviews counting down to the release of the FUBU x PUMA collection on Friday, January 26th.