Puma Signs Deal with 3-Time Hyrox World Champ Hunter McIntyre

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Puma makes further strides in the world of hybrid fitness racing with the signing of Hunter McIntyre. The announcement came last week via an Instagram post by Hunter McIntyre (@huntthesheriff) where he shared the news amongst his 109k followers.

Puma is no stranger to the world of hybrid fitness as an official outfitter and sponsor of Hyrox, but McIntyre is the first individual athlete of the sport to receive a sponsorship from a major athletic footwear brand.

By signing McIntyre, Puma not only partners with one of the most visible hybrid athletes, but also one of the most decorated. Hunter “The Sheriff” McIntyre has won 3 of the 4 Hyrox World Championships and holds the world record time of 54:07 that he set in March of this year. Other notable accomplishments include 3 championships on famed wrestler Steve Austin’s reality series Broken Skull Challenge as well as the world record of the Murph Challenge at 34:13.

“For the past three years I’ve been racing and training in 
Puma shoes. I have won all world records and world titles for Hyrox wearing Puma. I wear them not because I get paid to, I wear them because they are the best shoes for the job.” said McIntyre in his sponsorship announcement.

In a conversation with Nice Kicks, Hunter shared why the Puma Nitro is his shoe of choice.

“The shoe has everything that I need for the competition. Its lightweight, has a good heel counter, provides the right amount of cushioning, and has great forefoot traction.”

Hunter McIntyre speaking of why he races in the Puma Nitro

Hyrox combines 8 segments of 1km running along with 8 strength exercises that require a balance of features. The strength exercises include Ski-Erg, sled push, sled pull, burpee broad jumps, rowing, farmers carry, sandbag lunges, and wall balls.

Hunter shared that he will be competing in the Puma Nitro 2 this season as he works to defend his title at the Hyrox World Championships in June, 2024 in Nice, France.

For more coverage of news in the hyrbid fitness world including the latest events and interviews with top athletes, follow Hybrid Fitness Media and the Hybrid Fitness Media Podcast hosted by Matt Davis.

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